From Stylelist.com:

JC Penney's actions are echoing its words.
Earlier this week, chairman and CEO Myron "Mike" Ullman said he wanted JC Penney to be the first choice of American families shopping for style.
The fall women's preview, held at New York's Industria Studios, echoed this sentiment. Organized by trend, the company put its faith in four areas – "Belle du Jour" classic French-influenced chic, "Vintage" looks, "Nocturnal" bling-y sportswear for going out, and "Uniformity" which takes the military looks from the runway and makes them mainstream.
With brands like Worthington, Allen B. I Heart Ronson, and Nicole by Nicole Miller filling out these groupings some ensembles can be had for less than $100. The company also had representation from Liz Claiborne, which will be an exclusive brand at JC Penney starting in the fall and Bisou Bisou by Michele Bohbot, which is celebrating its 20th anniversary.
From MyLatinoVoice.com:

This past week, designer Michelle Bohbot celebrated an evening of Fashion and Style by unveiling her Fall 2010 Bisou Bisou collection at New York City’s ultra exclusive cocktail bar Apothéke. Inspired by Europe’s classic champagne bars, opera houses and the absinthe dens of Belle Epoque Paris, Apothéke provided guests a cocktail experience that excited all their senses.
Hi everyone! Marc and I attended the HBO Post Emmy Party at the Pacific Design Center on Sunday night. Event planner Billy Butchkavitz created a magnificant outdoor ballroom with plush velvets and brocades. I met amazing actors--ledgeds and new stars. Everyone was so gracious and kind, it felt like Old Hollywood. Here I am with Sam Trammell of "True Blood" and Jon Hamm of "Mad Men." Continue to view more photos!

I am excited to let you all know that I've been putting extra effort into my new collection entitled, Michele Bohbot. The Red Carpet is the epitome of elegance and grace. I love creating gowns that make women feel beautiful for their most memorable nights. Above is a picture of Mari Morrow wearing a Michele Bohbot gown to the 19th Annual NAACP Theatre Awards. To view more images of Michele Bohbot Red Carpet sightings READ MORE...

After more than 100 years, JCPenney opened its first-ever store in Manhattan, and I was there to represent Bisou Bisou!

Actress and radio talk show host Claudia Jordan (center, wearing a fushia BISOU BISOU jersey dress) is joined with friends and colleagues from the hottest radio talk show on XM 149 and Sirius 106,
JCPenney Set to Open Its First-Ever Store in Manhattan on July 31
153,000-Square-Foot Store in Busy Herald Square Area Showcases Retailer's Innovation and Affordable Style

Marc and I vacationed throughout Italy this summer! It was a road-trip in every sense of the word. We backpacked from north to south Italy. This particular photo of Marc and I was taken in Capri. Gorgeous! Enjoy some pictures.

Jill Zarin speaks about affordable fashions during the JCP event in NYC earlier this year!

I can't begin explaining how excited I am for JCPenney's new location in New York City's Manhattan Mall.