From Stylelist.com:
JC Penney's actions are echoing its words.
Earlier this week, chairman and CEO Myron "Mike" Ullman said he wanted JC Penney to be the first choice of American families shopping for style.
The fall women's preview, held at New York's Industria Studios, echoed this sentiment. Organized by trend, the company put its faith in four areas – "Belle du Jour" classic French-influenced chic, "Vintage" looks, "Nocturnal" bling-y sportswear for going out, and "Uniformity" which takes the military looks from the runway and makes them mainstream.
With brands like Worthington, Allen B. I Heart Ronson, and Nicole by Nicole Miller filling out these groupings some ensembles can be had for less than $100. The company also had representation from Liz Claiborne, which will be an exclusive brand at JC Penney starting in the fall and Bisou Bisou by Michele Bohbot, which is celebrating its 20th anniversary.
“Fashion is about attitude and as renaissance women we need to interpret the trend that reflects our mental approach to life. ”